PURE RENO Inc. is a family owned renovation company with over 30 years experience in residential construction and small commercial fit-ups... from a small renovation based on a simple design concept to full scale projects that will require project management. Aside from our own skilled and dedicated staff of licensed carpenters, apprentices and all important support staff, we have built a trusted team of design professionals, engineers, specialty tradesmen and product suppliers. 

At the forefront is president of the company Peppi LaRiccia, a master carpenter with over 30 years of experience and knowledge in all aspects of construction. To compliment Peppi's skills is partner, brother and vice president Bruno LaRiccia who with a keen eye for detail and design brings his own unique skills to the team... from project management and client care to fine workmanship.


skill comes from experience.